nutraceutical versus pharma

Now the population who consumes medicine whether it pharma or nutraceutical consists of both sick and healthy patients. They exhibit their behaviour of exhibiting their choice in selection of medicines. Coupled with Internet education and their awareness, they feel, they are making the right choice even in high involvement and high-risk products. As a result, they have created a new class of medical consumers. If you look at medicines, they are healthcare from products. In fact, it's a composite healthcare which cannot be completed at the cusp of delivery mechanism unless medicines are included in his delivery mechanism. In order to grasp the vastness of healthcare and core of pharmaceuticals and medicines, it's important how marketer should look at this new light group of medical consumers? How should they communicate with these educated medical consumers DTC advertising and communication
One of the ways pharma industry has tackled this issue all over the world is through DTC advertising and communication. In fact there are regulations which absent at the moment in India, are very crucial to ensure that the new medium i.e. DTC advertising and communication becomes effective, safe and scalable